01. Fittz

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Building a concept app to gather and organize information from connected devices.

PROJECT TYPE

App + Watch Design

MY ROLE

Product Designer

RELEASE

Never Launched

CONTEXT

A connected device company set me the challenge of creating a solution that could better collect and organize data for people who use racing applications. 

SOLUTION

The solution was to create an application that would meet the need of the corridors informing only some data in a direct way so that the user could follow the evolution of exercises both on the smartphone and smartwatch.

PROJECT GOAL

- Engage users to use the application;
- Gather insights and understand user behavior;
 

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Process of development

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A connected device company set me the challenge of creating a solution that could better collect and organize data for people who use racing applications. 

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01. FRAMING THE PROBLEM

Understanding the context

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The company provided the problem based on its own perception of its technology. I framed the problem trying to understand the keywords related to the context.

PROBLEM STATEMENT

"The data that comes from the connected devices is interesting but messy. There is no prioritization or clarity on the progress towards a healthy life. Looking at the lines of data, numbers, and charts for each of the measurements and their aggregations, one can't really make sense of it. Understanding what they see, whether they are doing good or bad and gathering any conclusion turns out to be difficult."

SYNTHESIS

- Data from the connected devices;
- Messy information;
- Prioritization of information;
- Clarity on progress;
- Data visualization (numbers, charts, measurements, etc…);
- What to do with the information;

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Talking to real users 

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The interviews help to bring more insights about the user needs and to validate the initial assumptions from the proto persona. At that moment, I gathered information about real users and I tried to make my research more assertive. I made qualitative research and ask the following questions:

1. What kind of device do you have?
2. How often do you use your connected device?
3. What information do you expect from your connected device?
4. Tell more about the difficulties that you have using your connected device and how clear the information is?

4

participants use their devices every day to measure activities

3

participants don't know how to track the activity progress

4

participants got phones and smart watches

4

participants want to connect with their friends

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Proto-persona to support decisions 

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A proto-personal helped me structure where I could direct the efforts and pains based on the initial interview with users. It was very helpful since I had little data to develop this project:

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